Lydian — Platform that has an Intelligent Marketing System for Blockchain

= Why LydianCoin ?

Based on market research, the average ICO spends between $ 100,000 to $ 500,000 in digital marketing for the sale of their tokens. Every ICO publisher seems to use ancient advertising methods such as using lower priced ad networks or direct placements on crypto related websites. By 2017, ICO has raised more than $ 2 billion, and dozens are still planned for the rest of the year. Once companies complete their sales, they still need to continue to advertise and find customers when their products are built. This will be a higher customer acquisition cost than their original digital marketing sales from their token sales. This is why LydianCoin exists. This ultimately becomes a single utility token to provide advanced digital marketing services to the block community supported by Gravity4 on a scale and grant access to its future products. We expect LydianCoin to be the first utility token that gives companies the ability to market token sales and their products for customer adoption compared to the current status quo by using fiat channels with ancient targeting methods.

A token utility that enables the purchase of targeted cryptococcal capabilities, A.I. driven digital marketing and advertising services operated and is being developed by Gravity4 Corporate Family4.

Digital advertising allows companies to communicate, educate, and engage with their customers using multiple technology channels. Globally, businesses have created ad-tech platforms to target customers across a variety of media including social, web, mobile, video, and native. Worldwide spending on digital marketing is expected to surpass more than $ 232 billion by 2017, surpassing global marketing spending for television advertising worldwide.

Cryptocurrency and blockchain related-venture
has raised more than $ 2 billion in 2017 alone through the sale of tokens and initial coin offerings (ICO), despite using dated marketing strategies that fail to enlarge the number of educated consumers. Although the numbers are staggering, the failure to convey strong messages to these groups in addition to investors poses a systemic challenge to the long-term viability of these efforts. The Crypto startup needs to unlock the power of digital marketing to engage and educate potential customers and to create loyal customers who will use this future product.

= Problem =

The digital advertising ecosystem, however, is far from perfect.
Distracted by inefficiencies caused by advertising fraud, flawed rent intermediaries, defensive user / customer behavior created by inadequate marketing practices, malware, and inadequate reporting of campaign efficacy, the user’s experience further frustrates customers and the results are insufficient and uncertain. results for advertisers

Gravity4, Inc., through its subsidiary LydianCoin Pte Ltd., will provide a crypto community with advanced digital marketing services used by Fortune 1000 companies and luxury brands worldwide through its stable Lydian (LDN) crypto. Lydian token can be renegotiated to Lydian to obtain proven and tested software and services that utilize aggregate marketing placements and customer interaction data to maximize the effectiveness of advertising campaigns, unintentional advertising by removing intermediaries that raise costs and deplete the efficiency of digital marketing campaigns , and utilizing the existing Gravity4 artificial neural AI, MonaLisa. As Bill Gates said at the beginning of 2017, the number one field that will “make the biggest impact” is Artificial Intelligence. Unlike most offer tokens, Lydian tokens can be used immediately after their issuance to obtain products and services that the existing market tested. Using Cloud Marketing Gravity4, the crypto community can take advantage of decades of market expertise, proprietary exclusive industry relationships, extensive mixed audience data, and Gravity4’s advanced technology pile to maximize the usefulness of their marketing campaigns.

Future Tech
In addition to the industry’s leading marketing services today, Lydian users will provide early access to two additional projects being developed by Gravity4 Lab: Mona Chain and MonaBrowse. MonaChain is a blockchain based system that will, in concert work with MonaLisa, provide an optimal ad placement service designed to avoid common forms of advertising fraud. MonaChain will later be unlocked to allow non-Lydian users to leverage the Mona Chain’s strength at an additional cost. Digital ad cheats are expected to cost $ 16.4 billion globally this year.

Lydian token holders will also be granted prior access to the experience of exploring without advertising using their Lydian token via MonaBrowse, which is being developed by Gravity4 Lab. By using MonaBrowse, users can buy experience without advertising across platforms and devices without the need to download new browsers, or customize their existing behavior. By 2016, PageFair estimates that global ad blocking costs will increase to $ 41.4 billion for publishers.

= Team :

= More information here :

Website :http://lydian.io/
Tokensale :https://ico.lydian.io/
Whitepaper : https://tr.im/whitepaper
Twitter :https://twitter.com/lydiancoinltd
Telegram : https://t.me/LydianCoins
Facebook : https://www.facebook.com/LydianCoin/
Twitter : https://twitter.com/LydianCoinLtd

My Profile : https://bitcointalk.org/index.php?action=profile;u=1294070