Lydian! ICO

Agree, for any business it is important to find the quickest, shortest path to the target audience. With this task perfectly cope with contextual advertising. It was she who for many years keeps leader position among the tools of Internet promotion.

I think these services are in particular need no introduction: Yandex.Direkt, Google Adwords and Begun. We have already spoken and will speak again.

As a way to promote their products or services, advertising online will suit absolutely any type of advertiser: from small private owners to larger holding. Different formats of online advertising covers the whole range of queries advertisers! So the Internet, you can advertise of any product! And not just to place, but exactly where its effectiveness will be maximized!

Effectiveness is the main advantage of advertising on the Internet over other ways of promoting goods and services! The ability to make is required by the user is concluded that uniqueness of the Internet, which is gradually making it the main channel for delivering information to the consumer.

Another important advantage of online advertising is the ability to measure everything: who looked, when, how many, where they came from, where he went, and much, much more. And if you remember more about that edit the ads and banners is possible at any time, and the formats of these ads and banners arbitrarily numerous, it becomes clear that in the near future, online advertising will become the main form of advertising at all!

So, it is better now to start your experience with the online advertising. Moreover, the Internet interesting to the advertiser not only that.

Cons of advertising in the Global network it is possible to note the impossibility to influence a private group of users, for example, it may be residents of any province, the elderly.

However, with each passing day, so the line becomes less noticeable.

In a large number of villages had Internet. Many retirees have learned to use a computer.

Firms offering a product for a narrow circle of users became less. The problem of inability of a network to influence social strata of the population, decides the television and radio.

On the other hand, increased attention to the company cannot be considered optimal, as it will be regarded as spam.

Naturally, virtual advertising there are other disadvantages, the main of which can be considered a relatively small number of users (when compared, for example, with the television audience).

The disadvantage will be the inability to place all kinds of ads on the Internet pages of the sites of the companies that are engaged in highly specialized industries.

In this situation, a contextual form of advertising. This happens due to the poorly developed resources.

Another negative problem with the number of skilled workers in this field.

It is not surprising, as the market is virtual advertising has been no development that we can observe in the real world.

In addition, the problem with the working staff still has not disappeared, which creates a large number of gaps in the market.

All this problems will solve this good project:

LydianCoin (LDN), will provide crypto- and blockchain ventures with digital marketing services that Gravity4 and LydianCoin SG believe are state of the art and are already used by several Fortune 1000 companies and luxury brands worldwide. Using LydianCoin, these ventures can reach beyond the known universe of existing crypto-investors and identify and engage new, specifically targeted investors and customers. LydianCoin is a utility token engineered to meet the digital marketing needs of the crypto- and blockchain space.

The Gravity4 Corporate Family offers the unique value proposition of having one of the largest advertising and placement data sets in the industry, along with a deep bench of existing clients placing advertisements through its systems worldwide 24 hours a day. Gravity4's existing rich data set will populate MonaChain's ledger, allowing other participants to plugin into the MonaChain which should help brands optimize their campaigns to avoid ad fraud, provide publishers with higher returns on campaigns, reduce intermediaries and provide consumers with a rich user experience.

MonaChain will be able to provide client benefit as soon as it goes live by leveraging and analyzing existing industry transactional data, without the need to purchase external data sets, or convince other market actors to modify their behaviors to generate baseline data.

Lydian token holders will have early access to two additional projects under development by Gravity4: MonaChain and MonaBrowse. MonaChain, a blockchain based system designed to work in concert with MonaLisa, will provide optimized ad placement services that combat common forms of ad fraud.

Following an initial exclusive period during which it is available only to Lydian token holders, MonaChain will be available to non-token holders for an additional cost. MonaBrowse, to which Lydian token holders will also have exclusive advance access, will give purchasers an ad-free browsing experience across multiple platforms and devices without needing to download new browsers or browse differently.

MonaBrowse: A Product to Create Lydian Fueled User Driven Advertising Experiences

Many internet users have been driven to deploy ad blocking technology because of disfavored legacy advertising practices like pop ups, uncontrollable video-ads, and other intrusive advertising practices. According to PageFair, it is estimated over 615 million devices now use adblockers. Other estimates suggest that up to 11% of the global internet population is blocking ads on the web. Adblock usage grew 30% globally in 2016 and is thought to reach up to 380 million mobile devices. Desktop adblock usage grew by 34 million to reach 236 million devices.

Through MonaBrowse, Lydian users may negotiate Lydian tokens to Lydian who will customize that Lydian user's browsing experience so they may opt to see no advertisement content, or only certain selected content while browsing. Through the proposed MonaBrowse system, publishers would continue to receive payment for their placements, but the Lydian user would enjoy their Internet browsing experience without distracting or unwanted advertising content, and without adjusting their Internet browsing behavior or downloading newly created browsers. The MonaBrowse system will have additional capabilities, including with respect to developing data mining applications and tools, among other things.

IMFORMATION :

Site https://lydian.io

Whitepapper https://tr.im/whitepaper

ICO https://ico.lydian.io/login/index.html

Bounty campaign https://bitcointalk.org/index.php?topic=2376873

Bitcointalk https://bitcointalk.org/index.php?topic=2376913.msg24257270#msg24257270

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