Problems of The Marketing Industry In Esports
= Problem = Esports is well-known like young, fast growing up industry. At this moment it is not enough open for marketing. A lot of small beginning teams, streamers, medium-sized tournaments have not access to most part of big advertisers as they usually work only with big events and well-known persons. = Solution = This problem was not solved long time. And here recently appeared project which suggests a good decision for the whole industry. It named Esports Intaractive Platform or just EIP.Brands and Companies do not understand the audience and the market itself as it is too young and there are few experts who understand this enough. Tournaments and streamers who put advertisements in their content are not enough interested in it because main part of marketing budget of Brands is taken by agencies. = Goal = Main goal of EIP is to replace agencies with more personalized and efficient direct ma...